Lucid Studio
A conceptual web experience for a studio blending architecture and interiors into serene, sensory spaces.
Overview
Lucid Studio is a premium spatial design firm blending architecture and interiors into calm, intentional environments. With roots in design-forward cities like Copenhagen, Melbourne, and Toronto, their work reflects quiet confidence and modern elegance.
Despite their design pedigree, Lucid Studio’s digital presence didn’t reflect the quality of their practice. They had no central online home — no narrative, no clarity, no system for attracting or qualifying the kind of clients they’re built to serve.
We used this concept sprint to reimagine how a brand like Lucid Studio could show up online — not just with polish, but with presence. The result is a minimalist, editorial website experience that mirrors the emotional clarity of their physical spaces.
Client
Lucid Studio (Concept Project)
Industry
Architecture · Interiors · Spatial Design
Timeline
1-Week Design Sprint
Scope
Website Strategy, Competitor Analysis, UI/UX Design, High-Fidelity Prototyping
2.4×
More aligned, high-value inquiries from ideal clients
65–75%
Reduction in low-fit or off-target project leads
+3 min
Increase in average time spent engaging on site
+40%
Lift in perceived brand value across key touchpoints
The Opportunity
Despite their design pedigree, Lucid had no digital home. Everything lived offline — through word-of-mouth, scattered Instagram posts, and client referrals.
That meant:
No control over their first impression
No consistent brand language online
No system for filtering serious inquiries
No way to communicate the why behind their work
And like many in the spatial design world, Lucid faced a web design dilemma:
Templates felt loud and decorative, clashing with their understated ethos
“Corporate” layouts felt cold and generic, draining the emotional weight from their work
We saw an opportunity to design something different: a site that felt like walking through one of their projects — quiet, beautiful, intentional.
Our Approach
Our goal wasn’t to “design a website.” It was to design a feeling — one that mirrored Lucid’s physical spaces. The site needed to breathe. To slow the user down. To create clarity without noise.
We focused on:
Editorial elegance: A layout system inspired by magazines and architecture books, not typical agency sites.
Visual restraint: No animations for the sake of flash. Every element, spacing, scale, type earned its place.
Emotional pacing: A calm rhythm that guided visitors naturally from introduction → projects → values → services → inquiry.
Strategic clarity: Minimalist service descriptions, precise copy, and a lead form that felt human, not transactional.
We imagined this as a site you feel, not one that tries to impress you in the first scroll.
Key Design Moves
Every element of the site was designed to reflect Lucid’s quiet, intentional ethos. We focused on calm pacing, editorial structure, and subtle interactions — creating a digital experience that builds trust without trying too hard.
Generous white space to echo architectural clarity and create pause
Typographic hierarchy using weight, not gimmicks, to guide flow
Full-bleed imagery to immerse users in the spatial experience
Tone-of-voice that’s soft but confident — “less selling, more showing”
Lead inquiry system that pre-qualifies clients without breaking tone
We also created a subtle narrative thread: moving from what they build → to how they think → to who it’s for.
Strategic Takeaways
By designing this site as if Lucid were a real client, we created a playbook for serving premium architecture and interior studios. It’s now part of our outreach kit and has helped spark real conversations with aligned firms.
This concept wasn’t just a design exercise — it was a positioning tool.
Just like Lucid, many spatial design brands struggle to translate their physical sensibility into digital form. This project proved it’s possible to do that — with clarity, respect, and restraint.
Business Impact (If Launched)
If this concept site went live for Lucid today, here’s what we’d expect based on similar client projects and strategic choices:
Increased inquiry quality through pre-qualified leads
Higher conversion rates from aligned, emotionally connected clients
Time saved through a leaner, smarter inquiry system
Elevated perception among high-end developers, homeowners, and collaborators
Brand consistency across platforms — especially LinkedIn and Instagram
Expected Business Impact
Modeled outcomes based on design strategy, industry research, and our experience building premium service websites.
Note: These are modeled projections based on our strategic approach, not post-launch data.
STILL SCROLLING?
Want a site that filters leads and closes deals before you get on a call?
You’ve seen what it did for them. Imagine what it could do for you. Let’s talk.